Ensuring Black Friday Profits: How a MENA Delivery Giant Blocked 45,000 Abusive Orders
When "New User Only" coupons are abused by existing customers, margins vanish. Talox ensured promos went to real first-time buyers.
The Challenge
Leading up to Black Friday, the company prepared aggressive "50% off for new users" campaigns. Historically, these campaigns faced massive abuse from users resetting device IDs or using parallel space apps to claim the discount dozens of times on the same physical device.
Device ID Reset
Users resetting device IDs to appear as new customers repeatedly
App Cloners
Parallel space apps enabling dozens of "new" accounts per device
Margin Erosion
High-value discounts going to repeat abusers, destroying campaign ROI
Previous Black Friday campaigns showed up to 40% of "new user" discounts were claimed by existing customers using various device masking techniques, severely impacting campaign profitability.
The Solution: Talox Detect
Talox's advanced shadow user detection was integrated into the "Apply Coupon" endpoint. The system identified returning devices trying to mask themselves as new users, even after factory resets or using app cloners.
Key Implementation Features
Shadow User Detection
Identifies returning users masking as new customers
Reset-Proof Fingerprinting
Persists through factory resets and ID changes
Clone App Detection
Detects parallel space and app cloning tools
Real-Time API
<50ms response at the Apply Coupon endpoint
The Results
During the peak Black Friday weekend, Talox flagged and blocked over 45,000 attempts to abuse the new user discount. This ensured the marketing budget was spent on actual acquisition, protecting the campaign's profitability without slowing down the checkout experience.
Fraudulent coupon attempts stopped during peak weekend
High-margin discounts went to genuine new customers only
Zero Checkout Friction
With sub-50ms API latency, Talox protected the campaign without adding any noticeable delay to the checkout experience, maintaining conversion rates.